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Values sell : transforming purpose into profit through creative sales and distribution strategies /
Sales and distribution are the lifeblood of any business; socially responsible businesses are no different. To make a difference in the world, a business has to make its product or service available and get the public to buy it. But how can one compete with businesses for which the bottom line is th...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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San Francisco :
Berrett-Koehler,
©2007.
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| Edición: | 1st ed. |
| Colección: | Social venture network series.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
| Sumario: | Sales and distribution are the lifeblood of any business; socially responsible businesses are no different. To make a difference in the world, a business has to make its product or service available and get the public to buy it. But how can one compete with businesses for which the bottom line is the only measure of success? You need to get creative! In this practical and inspiring guide, Thompson and Soper draw on real -world examples to show how a values-driven business can establish a foundation from which innovative sales and distribution strategies naturally flow. They lay out concrete steps for communicating a powerful, motivating vision for the business, and for designing sales and distribution strategies that fit the needs, interests, and habits of the target customer. Values Sell will help any socially conscious entrepreneur develop competitive sales and distribution strategies while staying true to his or her distinctive mission. |
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| Descripción Física: | 1 online resource (xix, 163 pages) |
| Bibliografía: | Includes bibliographical references (page 151) and index. |
| ISBN: | 9781576755204 1576755207 9781576755358 1576755355 1282300334 9781282300330 9786612300332 6612300337 |