Tactical transparency : how leaders can leverage social media to maximize value and build their brand /

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leader...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Holtz, Shel
Autor Corporativo: International Association of Business Communicators
Otros Autores: Havens, John C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Jossey-Bass, ©2009.
Edición:1st ed.
Colección:J-B international association of business communicators.
Temas:
Customer relations > Management.
Social media.
Interactive marketing.
Business communication > Blogs.
Internet marketing > Management.
Social Media
Médias sociaux.
Marketing interactif.
Communication dans l'entreprise > Blogues.
Marketing sur Internet > Gestion.
social media.
BUSINESS & ECONOMICS > Green Business.
Business communication
Customer relations > Management
Interactive marketing
Social media
Blogs
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT.

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