Tactical transparency : how leaders can leverage social media to maximize value and build their brand /

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leader...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Holtz, Shel
Autor Corporativo: International Association of Business Communicators
Otros Autores: Havens, John C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Jossey-Bass, ©2009.
Edición:1st ed.
Colección:J-B international association of business communicators.
Temas:
Customer relations > Management.
Social media.
Interactive marketing.
Business communication > Blogs.
Internet marketing > Management.
Social Media
Médias sociaux.
Marketing interactif.
Communication dans l'entreprise > Blogues.
Marketing sur Internet > Gestion.
social media.
BUSINESS & ECONOMICS > Green Business.
Business communication
Customer relations > Management
Interactive marketing
Social media
Blogs
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