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Tactical transparency : how leaders can leverage social media to maximize value and build their brand /
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leader...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Jossey-Bass,
©2009.
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| Edición: | 1st ed. |
| Colección: | J-B international association of business communicators.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Holtz, Shel. | |
| 245 | 1 | 0 | |a Tactical transparency : |b how leaders can leverage social media to maximize value and build their brand / |c Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson. |
| 246 | 3 | 0 | |a Leverage social media to maximize value |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco, CA : |b Jossey-Bass, |c ©2009. | ||
| 300 | |a 1 online resource (xiv, 297 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a J-B International Association of Business Communicators ; |v v. 6 | |
| 500 | |a "IABC, International Association of Business Communicators." | ||
| 504 | |a Includes bibliographical references (pages 277-281) and index. | ||
| 505 | 0 | |a Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT. | |
| 520 | |a While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The au. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Interactive marketing. | |
| 650 | 0 | |a Business communication |x Blogs. | |
| 650 | 0 | |a Internet marketing |x Management. | |
| 650 | 2 | |a Social Media | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 6 | |a Marketing interactif. | |
| 650 | 6 | |a Communication dans l'entreprise |x Blogues. | |
| 650 | 6 | |a Marketing sur Internet |x Gestion. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Customer relations |x Management |2 fast | |
| 650 | 7 | |a Interactive marketing |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 655 | 7 | |a Blogs |2 fast | |
| 700 | 1 | |a Havens, John C. | |
| 710 | 2 | |a International Association of Business Communicators. | |
| 758 | |i has work: |a Tactical transparency (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFWjmqW7DHjd6VHFJCg9pd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Holtz, Shel. |t Tactical transparency. |b 1st ed. |d San Francisco, CA : Jossey-Bass, ©2009 |z 0470293705 |z 9780470293706 |w (DLC) 2008034930 |w (OCoLC)230181545 |
| 830 | 0 | |a J-B international association of business communicators. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=380562 |z Texto completo |
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