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Tactical transparency : how leaders can leverage social media to maximize value and build their brand /
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leader...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Jossey-Bass,
©2009.
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| Edición: | 1st ed. |
| Colección: | J-B international association of business communicators.
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| Acceso en línea: | Texto completo |
| Sumario: | While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The au. |
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| Notas: | "IABC, International Association of Business Communicators." |
| Descripción Física: | 1 online resource (xiv, 297 pages) |
| Bibliografía: | Includes bibliographical references (pages 277-281) and index. |
| ISBN: | 9780470399378 0470399376 9780470460191 0470460199 9780470399385 0470399384 6611937749 9786611937744 1281937746 9781281937742 |