The management of tourism /

This text provides detailed coverage of the breadth of issues involved in the management of tourism businesses. It explains and supports fundamental business management aspects whilst examining specific techniques required for the successful management of a variety of tourism businesses.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Pender, Lesley, Sharpley, Richard, 1956-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Thousand Oaks, Calif. : Sage, 2005.
Temas:
Tourism > Management.
Tourisme > Gestion.
BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.
Tourism > Management
Management
Tourismus
Toeristenindustrie.
Aufsatzsammlung.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • PART 1: MANAGING THE TOURISM SYSTEM
  • Introduction / Lesley Pender
  • The accommodation sector: managing for quality / Richard Sharpley
  • Airlines, airports and international aviation / Keith G. Debbage
  • Tour operations management / Sandra (Carey) Gountas
  • Managing tourism distribution / Lesley Pender
  • PART 2: MANAGING TOURISM BUSINESSES
  • Tom Baum, Jithendran Kokkranikal
  • Marketing management for tourism / Jackie Clarke
  • Strategy for tourism / John Tribe
  • Manageing finance for tourism / Tony Blackwood
  • The law and tourism / David Grant, Richard Sharpley
  • PART 3: MANAGING TOURISM IN ITS ENVIRONMENT
  • Managing urban tourism / Richard Sharpley, Lesley Roberts
  • Managing the countryside for tourism: a governance perspective / Richard Sharpley
  • Managing tourism for development / David J. Telfer
  • Site and visitor management at natural attractions / Chris Ryan
  • PART 4: CONTEMPORARY ISSUES IN TOURISM MANAGEMENT
  • The role of government in the management of tourism: the public sector and tourism policies / C. Michael Hall
  • Information and communication technologies for tourism / Dimitrios Buhalis
  • Destination marketing and technology: the case of web-based data mining / Chris Ryan
  • Tourism and the environment / Richard Sharpley
  • International tourism: the management of crisis / Richard Sharpley
  • Ethics in tourism management / Harold Goodwin, Lesley Pender
  • Managing the heritage enterprise for liveable host communities / Frank Go [and others].

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