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European business and marketing /
Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks, Calif. :
SAGE,
2003.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Harris, Phil, |d 1952- |1 https://id.oclc.org/worldcat/entity/E39PCjGvHwvXK6G8MPjGjGpxwy | |
| 245 | 1 | 0 | |a European business and marketing / |c edited by Phil Harris and Frank McDonald. |
| 250 | |a 2nd ed. | ||
| 260 | |a London ; |a Thousand Oaks, Calif. : |b SAGE, |c 2003. | ||
| 300 | |a 1 online resource (302 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base. | |
| 505 | 0 | 0 | |g Machine generated contents note: |g pt. I |t Structure of the Economic Union and Core Issues -- |g 1. |t New Europe -- Myths and Reality -- |g 2. |t European Union and the Business Environment -- |g 3. |t Policies of the Single Economic System of the European Union -- |g 4. |t European Union and the World Economy -- |g pt. II |t Tactics and Implications for the European Union -- |g 5. |t European Marketing -- |g 6. |t Political Marketing and Public Affairs -- |g 7. |t Joint Ventures and Strategic Alliances -- A European Perspective -- |g 8. |t European Business and Culture -- |g pt. III |t Case Studies -- |g 1. |t American Furniture / |r Camille P. Schuster -- |g 2. |t Beef BSE / |r Phil Harris / |r Paul R. Baines -- |g 3. |t Co-operative Bank / |r Monica Gibson-Sweet -- |g 4. |t Boutinot Wines / |r Kevin Boles -- |g 5. |t EVC1 / |r Phil Harris / |r Matt Dodd -- |g 6. |t EVC2 / |r Irene Harris / |r Phil Harris -- |g 7. |t Fulham FC / |r Paul R. Baines / |r Sukhbinder S. Barn -- |g 8. |t Gruppo Massone / |r Claudio Vignali -- |g 9. |t LEGO / |r Hanne Gardner -- |g 10. |t Mannesmann / |r Matthias Thieme / |r H.J. Schmengler -- |g 11. |t New Zealand Dairy Board / |r Maureen Benson-Rea / |r Richard Hadley -- |g 12. |t Perkins Foods / |r Danny Moss / |r David Davies -- |g 13. |t Philips / |r Irene Harris / |r Matt Dodd / |r Phil Harris -- |g 14. |t Shell / |r Julia Clarke / |r Liz Walley -- |g 15. |t Stena Line / |r David Carson / |r Audrey Gilmore -- |g 16. |t Unilever / |r Julia Djarova / |r Carla Millar. |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
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| 610 | 2 | 0 | |a European Union. |
| 610 | 2 | 6 | |a Union européenne. |
| 610 | 2 | 7 | |a European Union |2 fast |
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Marketing |z European Union countries. | |
| 650 | 6 | |a Affaires. | |
| 650 | 6 | |a Marketing |z Pays de l'Union européenne. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Economic Conditions. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Economics |x Comparative. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Economic Conditions. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Economic History. |2 bisacsh | |
| 650 | 7 | |a Business |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 651 | 7 | |a European Union countries |2 fast | |
| 700 | 1 | |a McDonald, Frank, |d 1951- |1 https://id.oclc.org/worldcat/entity/E39PCjvfrfx3xg6kMtGwFVMYxC | |
| 758 | |i has work: |a European business and marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGwmPMR9pPtB6jq8Qbtyv3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Harris, Phil, 1952- |t European business and marketing. |b 2nd ed. |d London ; Thousand Oaks, Calif. : SAGE, 2003 |z 0761966048 |z 9780761966043 |w (OCoLC)51031298 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=254735 |z Texto completo |
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