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European business and marketing /

Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Harris, Phil, 1952-
Otros Autores: McDonald, Frank, 1951-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Thousand Oaks, Calif. : SAGE, 2003.
Edición:2nd ed.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base.
Descripción Física:1 online resource (302 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781412932349
1412932343
9781446219782
144621978X