Communication-based assessment for bank operations /

All development is ultimately about change, and this requires communication interventions. Communication must be framed in an integral "two-way" process that involves stakeholders, accounts for their perspectives, and understands their socio-political context. This two-way process constitu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mitchell, Paul (Paul Douglas), 1953-
Otros Autores: Chaman-Ruiz, Karla
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Washington, D.C. : World Bank, ©2007.
Colección:World Bank working paper ; no. 119.
Temas:
World Bank.
World Bank
Communication in economic development.
Development banks > Management.
Development banks.
Communication en développement économique.
Banques de développement.
Banques de développement > Gestion.
LANGUAGE ARTS & DISCIPLINES > Communication Studies.
Development banks
Communication in economic development
Development banks > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface; Acknowledgments; 1. Introduction; 2. Framework; 3. The Development Communication Methodology; List of Figures; 4. The Communication-Based Assessment (CBA); 5. Opening the Dialogue: Components of the Communication-Based Assessment; List of Boxes; 6. Contribution of the CBA to Operational Projects; References.

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