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|a Mitchell, Paul
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|d 1953-
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|a Communication-based assessment for bank operations /
|c Paul Mitchell, Karla Chaman-Ruiz.
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|a Washington, D.C. :
|b World Bank,
|c ©2007.
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|a 1 online resource (vii, 47 pages) :
|b illustrations
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|a text
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|a World Bank working paper,
|x 1726-5878 ;
|v no. 119
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|a Includes bibliographical references (page 47).
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|a Preface; Acknowledgments; 1. Introduction; 2. Framework; 3. The Development Communication Methodology; List of Figures; 4. The Communication-Based Assessment (CBA); 5. Opening the Dialogue: Components of the Communication-Based Assessment; List of Boxes; 6. Contribution of the CBA to Operational Projects; References.
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|a All development is ultimately about change, and this requires communication interventions. Communication must be framed in an integral "two-way" process that involves stakeholders, accounts for their perspectives, and understands their socio-political context. This two-way process constitutes a new communication approach, providing a better understanding of the development context, tailoring development initiatives during design and implementation, and contributing to more sustainable results. This paper presents the methodology used by the Development Communication Division (DevComm
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|a English.
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|a ProQuest Ebook Central
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|a World Bank.
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|a Communication in economic development.
|
650 |
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0 |
|a Development banks
|x Management.
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650 |
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0 |
|a Development banks.
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650 |
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|a Communication en développement économique.
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650 |
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|a Banques de développement.
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650 |
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|a Development banks
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1 |
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|a Chaman-Ruiz, Karla.
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|i has work:
|a Communication-based assessment for bank operations (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGTcxWK4TXrJDVcDwqVBfq
|4 https://id.oclc.org/worldcat/ontology/hasWork
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|i Print version:
|a Mitchell, Paul.
|t Communication-based assessment for bank operations.
|d Washington, D.C. : World Bank, ©2007
|z 0821371657
|w (DLC) 2007299878
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|a World Bank working paper ;
|v no. 119.
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