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Communication-based assessment for bank operations /
All development is ultimately about change, and this requires communication interventions. Communication must be framed in an integral "two-way" process that involves stakeholders, accounts for their perspectives, and understands their socio-political context. This two-way process constitu...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Washington, D.C. :
World Bank,
©2007.
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| Colección: | World Bank working paper ;
no. 119. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | All development is ultimately about change, and this requires communication interventions. Communication must be framed in an integral "two-way" process that involves stakeholders, accounts for their perspectives, and understands their socio-political context. This two-way process constitutes a new communication approach, providing a better understanding of the development context, tailoring development initiatives during design and implementation, and contributing to more sustainable results. This paper presents the methodology used by the Development Communication Division (DevComm |
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| Descripción Física: | 1 online resource (vii, 47 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (page 47). |
| ISBN: | 9780821371664 0821371665 1280928778 9781280928772 9786610928774 6610928770 |
| ISSN: | 1726-5878 ; |