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Product and services management /
Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks, Calif. :
SAGE,
2006.
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| Acceso en línea: | Texto completo |