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Product and services management /
Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks, Calif. :
SAGE,
2006.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Avlonitis, George J. | |
| 245 | 1 | 0 | |a Product and services management / |c George J. Avlonitis and Paulina Papastathopoulou. |
| 260 | |a London ; |a Thousand Oaks, Calif. : |b SAGE, |c 2006. | ||
| 300 | |a 1 online resource (viii, 270 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Chapter 1 -- The Product as an Economic Variable; Chapter 2 -- Types or Product Decisions; Chapter 3 -- Product Life Cycle and Marketing Strategy; Chapter 4 -- Evaluation of Product/Service Portfolio; Chapter 5 -- New Product/Service Development and Portfolio Models; Chapter 6 -- Pre-Development Activities of New Products and Services; Chapter 7 -- Development, Testing and Launching New Products and Services; Chapter 8 -- Successful Adoption and Diffusion of New Products and Services; Chapter 9 -- Identification and Revitalization of Weak Products and Services. | |
| 520 | |a Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;new product//service development; product//service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Product management. | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Industrial Technology. |2 bisacsh | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Industrial Engineering. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Production & Operations Management. |2 bisacsh | |
| 650 | 7 | |a Product management |2 fast | |
| 700 | 1 | |a Papastathopoulou, Paulina. | |
| 758 | |i has work: |a Product and services management (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGXVYb9HG88CFhjtxjhkfy |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Avlonitis, George J. |t Product and services management. |d London ; Thousand Oaks, Calif. : SAGE, 2006 |w (DLC) 2005932164 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=334500 |z Texto completo |
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