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Product and services management /
Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks, Calif. :
SAGE,
2006.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;new product//service development; product//service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. |
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| Descripción Física: | 1 online resource (viii, 270 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781412908641 1412908647 9781412908658 1412908655 9781847878021 1847878024 9781446212387 1446212386 1281244597 9781281244598 |