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Killer Web content : make the sale, deliver the service, build the brand /

Written by an internationally acclaimed specialist in this field, the book provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling w...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McGovern, Gerry
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : A. & C. Black, 2006.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Written by an internationally acclaimed specialist in this field, the book provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into the first page of search results, and understand the benefits of blogs, RSS, and e-mail newsletters.
Descripción Física:1 online resource (iv, 220 pages) : illustrations
ISBN:9781408101889
1408101882
9781408156766
1408156768
9786610706143
661070614X