What were they thinking? : crisis communication : the good, the bad, and the totally clueless /

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Some corporations spend millions of dollars on so-called?crisis communication plans.? Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says,?Wishful thinking is no substitute for a strat...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Adubato, Steve
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Brunswick, N.J. : Rutgers University Press, ©2008.
Temas:
Crisis management > United States > Case studies.
Public relations > United States > Case studies.
Communication.
Gestion de crise > États-Unis > Études de cas.
Relations publiques > États-Unis > Études de cas.
Information.
BUSINESS & ECONOMICS > Workplace Culture.
BUSINESS & ECONOMICS > Corporate Governance.
BUSINESS & ECONOMICS > Leadership.
BUSINESS & ECONOMICS > Organizational Development.
SOCIAL SCIENCE > Media Studies.
Communication
Crisis management
Public relations
United States
Case studies
Acceso en línea:Texto completo
Descripción
Sumario:Some corporations spend millions of dollars on so-called?crisis communication plans.? Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says,?Wishful thinking is no substitute for a strategic plan.?. Nationally recognized communication coach and four-time Emmy Award?winning broadcaster Steve Adubato has been teaching, writing, and thinking about communication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two contr.
Descripción Física:1 online resource (xii, 248 pages)
Bibliografía:Includes bibliographical references (pages 239-248).
ISBN:9780813545530
0813545536

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