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Handbook of marketing decision models /
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico Congresos, conferencias eBook |
| Idioma: | Inglés |
| Publicado: |
New York ; London :
Springer,
©2008.
|
| Colección: | International series in operations research & management science ;
121. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Handbook of marketing decision models / |c volume editor, Berend Wierenga. |
| 260 | |a New York ; |a London : |b Springer, |c ©2008. | ||
| 300 | |a 1 online resource (x, 625 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 490 | 1 | |a International series in operations research & management science ; |v 121 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The past, the present, and the future of marketing decision models / Berend Wierenga -- Developments in conjoint analysis / Vithala R. Rao -- Interactive consumer decision aids / Kyle B. Murray and Gerald Häubl -- Advertising models / Peter J. Danaher -- Sales promotion models / Harald J. van Heerde and Scott A. Neslin -- Models for sales management decisions / Sönke Albers and Murali Mantrala -- Modeling competitive responsiveness / Peter S.H. Leeflang -- Models of customer value / Sunil Gupta and Donald R. Lehmann -- Decison models for customer relationship management (CRM) / Werner J. Reinartz and Rajkumar Venkatesan -- Marketing models for electronic commerce / Randolph E. Bucklin -- Time-series models in marketing / Marnik G. Dekimpe [and others] -- Neural nets and genetic algorithms in marketing / Harald Hruschka -- Decision models for the movie industry / Jehoshua Eliashberg, Charles B. Weinberg, and Sam K. Hui -- Strategic marketing decision models for the pharmaceutical industry / Venkatesh Shankar -- Models for the financial-performance effects of marketing / Dominique M. Hanssens and Marnik G. Dekimpe -- Marketing engineering : models that connect with practice / Gary L. Lilien and Arvind Rangaswamy -- Advances in marketing management support systems / Berend Wierenga, Gerrit H. van Bruggen, and Niek A.P. Althuizen. | |
| 520 | |a Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeli. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Decision making |x Mathematical models |v Congresses. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
| 650 | 0 | 7 | |a Marketing |x Decision making |x Mathematical models. |2 cct |
| 650 | 7 | |a Science économique. |2 eclas | |
| 650 | 7 | |a Affaires. |2 eclas | |
| 650 | 7 | |a Economie de l'entreprise. |2 eclas | |
| 650 | 7 | |a Marketing |x Decision making |x Mathematical models. |2 fast |0 (OCoLC)fst01010191 | |
| 653 | 1 | |a Marketing decision models | |
| 653 | |a Marketing decision models | ||
| 655 | 2 | |a Congress | |
| 655 | 7 | |a Conference papers and proceedings. |2 fast |0 (OCoLC)fst01423772 | |
| 655 | 7 | |a Conference papers and proceedings. |2 lcgft | |
| 655 | 7 | |a Actes de congrès. |2 rvmgf | |
| 700 | 1 | |a Wierenga, B. | |
| 711 | 2 | |a Workshop on Advances in Marketing Decision Models |d (2006 : |c Athens, Greece) | |
| 758 | |i has work: |a Handbook of marketing decision models (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH88Tcw4tBWDk7dvYt4VP3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Handbook of marketing decision models. |d New York ; London : Springer, 2008 |z 9780387782126 |z 0387782125 |w (DLC) 2008920719 |w (OCoLC)213479702 |
| 830 | 0 | |a International series in operations research & management science ; |v 121. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=364637 |z Texto completo |
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