Handbook of marketing decision models /

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Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Workshop on Advances in Marketing Decision Models
Otros Autores: Wierenga, B.
Formato: Electrónico Congresos, conferencias eBook
Idioma:Inglés
Publicado: New York ; London : Springer, ©2008.
Colección:International series in operations research & management science ; 121.
Temas:
Marketing > Decision making > Mathematical models > Congresses.
BUSINESS & ECONOMICS > Green Business.
Marketing > Decision making > Mathematical models.
Science économique.
Affaires.
Economie de l'entreprise.
Marketing decision models
Congress
Conference papers and proceedings.
Actes de congrès.
Acceso en línea:Texto completo
Descripción
Sumario:Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeli.
Descripción Física:1 online resource (x, 625 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780387782133
0387782133
0387782125
9780387782126

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