Corporate marketing, Volume 40, Issue 7 8 : insights and integration drawn from corporate branding, identity, communication and visual identification /

EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and associated areas. By revisiting past special editions of the EJM devoted to corporate-level concerns, a key aim of this e-book was to provide a platform whereby integrative approaches...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Balmer, John M. T.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford : Emerald Group Pub., 2006.
Temas:
Industrial marketing.
Marketing industriel.
Industrial marketing
Acceso en línea:Texto completo

MARC

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