Nonprofit essentials : the capital campaign /

Nonprofit Essentials provides a thorough and practical overview of the process of planning and managing a capital campaign. In lively discussions, independent consultant Julia Walker shares the tips, techniques, and programs that have helped her raise more than 600 million in capital campaigns.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Walker, Julia Ingraham
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2005.
Colección:AFP fund development series.
Temas:
Nonprofit organizations > Finance.
Associations sans but lucratif > Finances.
BUSINESS & ECONOMICS > Investments & Securities > General.
Nonprofit organizations > Finance
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Before beginning your capital campaign
  • Preparing for the capital campaign
  • Campaign structure : timetables, gift tables, and goals
  • Effective campaign leadership
  • Making a compelling case
  • Prospect identification, cultivation, and solicitation
  • Strategies that motivate donors
  • Repositioning your organization through the capital campaign rules of the road.

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