Cargando…
The age curve : how to profit from the coming demographic storm /
A myth-breaking book that will redefine who marketers see as their most valuable customers.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association,
©2008.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- The generational impact on supply and demand
- Who are these people?
- Bell curves, pies, and your "best customer"
- Case study: Detroit, Japan, and the best customers for cars
- Silent virtues: a small group with its own impact
- Case study: How the "graying of America" myth will take down the assisted-living industry
- The Boomers: mass, money, and motivation
- What Boomers will buy
- Boomers will not get old
- The Boomer economy: of credit cards and gift cards
- Of course you can afford it!
- Social security and private health care: dead but not buried
- Wal-Mart hits a wall, a Great Wall
- Media's slow death: the end of marketing as we know it
- Quit picking on the Xers!
- The cause and effect of a small generation
- The X factor: where have all the workers gone?
- The Gen X labor shortage and the impact on direct mail
- Case study: How Generation X drove motorcycle sales off the cliff
- Case study: Planes stuck on the ground: a business traveler's tale
- Case study: The death of a discount store
- Stop looking in the rearview mirror!
- The great Y ahead: more of everything
- Marketing to Generation Y
- Case study: No leg to stand on: a Levi's footnote
- Schools, taxes, and the future
- Generation Y's leading legacy
- The bigotry is almost gone: a boomer's perspective
- Coming to America: melting into the world's melting pot
- Macro and micro conclusions
- Appendix A: The older generations
- Appendix B: The baby boomers
- Appendix C: Generation X
- Appendix D: Generation Y.