Cargando…
The age curve : how to profit from the coming demographic storm /
A myth-breaking book that will redefine who marketers see as their most valuable customers.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association,
©2008.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn274023238 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 081119s2008 nyua o 001 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d YDXCP |d OCLCQ |d IDEBK |d OCLCQ |d TUU |d OCLCQ |d B24X7 |d E7B |d UMI |d TXJ |d SAA |d CDX |d MHW |d DKDLA |d OCLCQ |d EBLCP |d OCLCO |d OCLCQ |d OCLCF |d OCLCQ |d NLGGC |d OCLCO |d DEBSZ |d TEFOD |d OCLCQ |d AZK |d LOA |d JBG |d AGLDB |d MOR |d PIFAG |d ZCU |d OCLCQ |d MERUC |d OCLCQ |d WY@ |d U3W |d LUE |d INARC |d BRL |d STF |d WRM |d VNS |d OCLCQ |d VTS |d XOS |d NRAMU |d ICG |d OCLCQ |d NTG |d VT2 |d AU@ |d OCLCQ |d WYU |d G3B |d TKN |d DKC |d OCLCQ |d UMK |d OCLCQ |d M8D |d VLY |d UKCRE |d U9X |d OCLCO |d OCLCQ |d ANO |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 233559548 |a 262721058 |a 428739751 |a 437087205 |a 451316849 |a 505108268 |a 646790884 |a 646790913 |a 697515717 |a 712981609 |a 722702490 |a 764508654 |a 767137040 |a 961540957 |a 962681364 |a 966245498 |a 988507653 |a 991918811 |a 992023809 |a 992028415 |a 1024172940 |a 1037475758 |a 1037927905 |a 1038629862 |a 1045507719 |a 1055354960 |a 1058116314 |a 1059010009 |a 1062880878 |a 1081249819 |a 1097110880 |a 1129377053 |a 1153051770 |a 1162013163 |a 1192347312 | ||
| 020 | |a 9780814410172 |q (electronic bk.) | ||
| 020 | |a 0814410170 |q (electronic bk.) | ||
| 020 | |a 9780814401811 | ||
| 020 | |a 0814401813 | ||
| 020 | |a 1281757861 | ||
| 020 | |a 9781281757869 | ||
| 020 | |a 9786611757861 | ||
| 020 | |a 6611757864 | ||
| 029 | 1 | |a AU@ |b 000048783740 | |
| 029 | 1 | |a AU@ |b 000051429297 | |
| 029 | 1 | |a CDX |b 8843109 | |
| 029 | 1 | |a DEBBG |b BV043108140 | |
| 029 | 1 | |a DEBBG |b BV044132041 | |
| 029 | 1 | |a DEBSZ |b 422094552 | |
| 029 | 1 | |a DEBSZ |b 430697821 | |
| 029 | 1 | |a NZ1 |b 13519006 | |
| 035 | |a (OCoLC)274023238 |z (OCoLC)233559548 |z (OCoLC)262721058 |z (OCoLC)428739751 |z (OCoLC)437087205 |z (OCoLC)451316849 |z (OCoLC)505108268 |z (OCoLC)646790884 |z (OCoLC)646790913 |z (OCoLC)697515717 |z (OCoLC)712981609 |z (OCoLC)722702490 |z (OCoLC)764508654 |z (OCoLC)767137040 |z (OCoLC)961540957 |z (OCoLC)962681364 |z (OCoLC)966245498 |z (OCoLC)988507653 |z (OCoLC)991918811 |z (OCoLC)992023809 |z (OCoLC)992028415 |z (OCoLC)1024172940 |z (OCoLC)1037475758 |z (OCoLC)1037927905 |z (OCoLC)1038629862 |z (OCoLC)1045507719 |z (OCoLC)1055354960 |z (OCoLC)1058116314 |z (OCoLC)1059010009 |z (OCoLC)1062880878 |z (OCoLC)1081249819 |z (OCoLC)1097110880 |z (OCoLC)1129377053 |z (OCoLC)1153051770 |z (OCoLC)1162013163 |z (OCoLC)1192347312 | ||
| 037 | |a CL0500000023 |b Safari Books Online | ||
| 037 | |a 74602D51-BD0E-4510-AB4F-CCB86FE8FF15 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a HF5415.127 |b .G76 2008eb | |
| 072 | 7 | |a BUS |x 043060 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/343 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Gronbach, Kenneth W. | |
| 245 | 1 | 4 | |a The age curve : |b how to profit from the coming demographic storm / |c Kenneth W. Gronbach. |
| 260 | |a New York : |b American Management Association, |c ©2008. | ||
| 300 | |a 1 online resource (xvii, 266 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a The generational impact on supply and demand -- Who are these people? -- Bell curves, pies, and your "best customer" -- Case study: Detroit, Japan, and the best customers for cars -- Silent virtues: a small group with its own impact -- Case study: How the "graying of America" myth will take down the assisted-living industry -- The Boomers: mass, money, and motivation -- What Boomers will buy -- Boomers will not get old -- The Boomer economy: of credit cards and gift cards -- Of course you can afford it! -- Social security and private health care: dead but not buried -- Wal-Mart hits a wall, a Great Wall -- Media's slow death: the end of marketing as we know it -- Quit picking on the Xers! -- The cause and effect of a small generation -- The X factor: where have all the workers gone? -- The Gen X labor shortage and the impact on direct mail -- Case study: How Generation X drove motorcycle sales off the cliff -- Case study: Planes stuck on the ground: a business traveler's tale -- Case study: The death of a discount store -- Stop looking in the rearview mirror! -- The great Y ahead: more of everything -- Marketing to Generation Y -- Case study: No leg to stand on: a Levi's footnote -- Schools, taxes, and the future -- Generation Y's leading legacy -- The bigotry is almost gone: a boomer's perspective -- Coming to America: melting into the world's melting pot -- Macro and micro conclusions -- Appendix A: The older generations -- Appendix B: The baby boomers -- Appendix C: Generation X -- Appendix D: Generation Y. | |
| 520 | |a A myth-breaking book that will redefine who marketers see as their most valuable customers. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Target marketing |z United States. | |
| 650 | 0 | |a Consumer behavior |z United States. | |
| 650 | 0 | |a Marketing research |z United States. | |
| 650 | 0 | |a Demography |z United States. | |
| 650 | 6 | |a Cibles (Marketing) |z États-Unis. | |
| 650 | 6 | |a Consommateurs |x Comportement |z États-Unis. | |
| 650 | 6 | |a Marketing |x Recherche |z États-Unis. | |
| 650 | 6 | |a Démographie |z États-Unis. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Demography |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Target marketing |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 710 | 2 | |a American Management Association. | |
| 758 | |i has work: |a The age curve (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGfdHxQt4bVY9xbwQDx343 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Gronbach, Kenneth W. |t Age curve. |d New York : American Management Association, ©2008 |z 9780814401811 |z 0814401813 |w (DLC) 2008014101 |w (OCoLC)220420350 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=408788 |z Texto completo |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780814401811/?ar |z Texto completo |
| 938 | |a Books 24x7 |b B247 |n bkw00023775 | ||
| 938 | |a Coutts Information Services |b COUT |n 8843109 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL408788 | ||
| 938 | |a EBSCOhost |b EBSC |n 236159 | ||
| 938 | |a Internet Archive |b INAR |n agecurvehowtopro00gron_0 | ||
| 938 | |a YBP Library Services |b YANK |n 2906865 | ||
| 994 | |a 92 |b IZTAP | ||