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Writing marketing : literary lessons from academic authorities /

Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhance...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Brown, Stephen, 1955 March 23-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : SAGE, 2005.
Temas:
Acceso en línea:Texto completo
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por Brown, Stephen, 1955 Mar. 23-
Publicado 2005
Texto completo
eBook