Writing marketing : literary lessons from academic authorities /

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Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhance...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Brown, Stephen, 1955 March 23-
Format: Électronique eBook
Langue:Inglés
Publié: London : SAGE, 2005.
Sujets:
Business writing.
Marketing.
Business report writing.
Electronic books.
Marketing
Style commercial.
Livres numériques.
marketing.
e-books.
BUSINESS & ECONOMICS > Business Writing.
Business report writing
Business writing
Schrijfvaardigheid.
Correspondance commerciale.
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Accès en ligne:Texto completo
Table des matières:
  • The ABCs of writing marketing
  • The antinomies of Theodore Levitt
  • the spectres of Philip Kotler
  • The deconstruction of Shelby D. Hunt
  • The biopoetics of Wroe Alderson
  • The anxieties of Morris Holbrook
  • The 3Rs of marketing writing
  • The appendix of Stephen Brown.
  • The ABCs of Writing Marketing
  • The Antinomies of Theodore Levitt
  • The Spectres of Philip Kotler
  • The Deconstruction of Shelby D. Hunt
  • The Biopoetics of Wroe Alderson
  • The Anxieties of Morris Holbrook
  • The 3Rs of Marketing Writing
  • The Appendix of Stephen Brown.

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