Tabla de Contenidos:
  • Part Part 1 External relations in schools--an introduction
  • chapter 1 An introduction to the management of external relations in schools / Nicholas Foskett
  • chapter 2 The organizational framework for external relations / Tony Bush
  • part Part 2 Links with the educational environment
  • chapter 3 From paternalism to partnership: links with the LEAs / Tony Cobb
  • chapter 4 Links across the primary/secondary interface--a primary perspective / John Messer
  • chapter 5 Links with educational support services / George Campbell
  • chapter 6 Links with further education / Michael Snell
  • chapter 7 Links with higher education / Nicholas Foskett
  • part Part 3 Links with the community
  • chapter 8 Liaising with parents / Ina Hanford
  • chapter 9 Liaising with the media / Peter Reader
  • chapter 10 Links with industry and employers / Patrick Fullick
  • chapter 11 The school within the community / John Watts
  • part Part 4 The marketing environment
  • chapter 12 Institutional identity in the school context / Nicholas Foskett
  • chapter 13 Marketing the school as an educational institution / Lynton Gray
  • chapter 14 Marketing the school's facilities / Michael Ives
  • chapter 15 Fund-raising from external sources / Gerry Gorman
  • part Part 5 In conclusion
  • chapter 16 External relations and the future / Tim Brighouse.