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Renewing Unilever : transformation and tradition /
Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corpo...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford ; New York :
Oxford University Press,
2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the. |
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| Descripción Física: | 1 online resource (xvii, 447 pages, 24 unnumbered pages of plates) : color illustrations |
| Bibliografía: | Includes bibliographical references (pages 416-423) and index. |
| ISBN: | 0191556386 9780199269433 0199269432 9780199269440 0199269440 9780191556388 128134589X 9781281345899 9786611345891 6611345892 |