Direct wine marketing channels /

Many wine businesses are finding it increasingly difficult to secure retail shelf space in the mainstream retailer-to-consumer channels. The best strategy to ensure their survival is often a stronger focus on the direct marketing channels to wine consumers. This e-book is therefore a good opportunit...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Bruwer, Johan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald, [2008]
Colección:International journal of wine business research ; v. 20, no. 1.
Temas:
Wine > Marketing.
Direct marketing.
Wine industry.
Marketing direct.
Vin > Industrie.
TECHNOLOGY & ENGINEERING > Food Science.
Direct marketing
Wine industry
Wine > Marketing
Acceso en línea:Texto completo

MARC

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245 0 0 |a Direct wine marketing channels /  |c guest editor, Johan Bruwer. 
260 |a [Bradford, England] :  |b Emerald,  |c [2008] 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
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490 1 |a International journal of wine business research,  |x 1751-1062 ;  |v vol. 20, no. 1 
500 |a Title from PDF cover (viewed August 12, 2008). 
504 |a Includes bibliographical references. 
520 |a Many wine businesses are finding it increasingly difficult to secure retail shelf space in the mainstream retailer-to-consumer channels. The best strategy to ensure their survival is often a stronger focus on the direct marketing channels to wine consumers. This e-book is therefore a good opportunity for highlighting both conceptual and empirical research into the role and impact of the direct marketing channels for wine. 
505 0 |a Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Making a connection: tasting rooms and brand loyalty; A model and exploratory study for promoting professional sales in winery visitor centers; Direct marketing channels in the French wine industry; Using winery web sites to launch relationships with Millennials; Trust and online wine purchasing: insights into UK consumer behaviour. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Wine  |x Marketing. 
650 0 |a Direct marketing. 
650 0 |a Wine industry. 
650 6 |a Marketing direct. 
650 6 |a Vin  |x Industrie. 
650 7 |a TECHNOLOGY & ENGINEERING  |x Food Science.  |2 bisacsh 
650 7 |a Direct marketing  |2 fast 
650 7 |a Wine industry  |2 fast 
650 7 |a Wine  |x Marketing  |2 fast 
700 1 |a Bruwer, Johan. 
758 |i has work:  |a Direct wine marketing channels (Text)  |1 https://id.oclc.org/worldcat/entity/E39PD3v6Y9Xb6gQvTbwTYfgKr3  |4 https://id.oclc.org/worldcat/ontology/hasWork 
830 0 |a International journal of wine business research ;  |v v. 20, no. 1. 
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