Direct wine marketing channels /

Many wine businesses are finding it increasingly difficult to secure retail shelf space in the mainstream retailer-to-consumer channels. The best strategy to ensure their survival is often a stronger focus on the direct marketing channels to wine consumers. This e-book is therefore a good opportunit...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Bruwer, Johan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald, [2008]
Colección:International journal of wine business research ; v. 20, no. 1.
Temas:
Wine > Marketing.
Direct marketing.
Wine industry.
Marketing direct.
Vin > Industrie.
TECHNOLOGY & ENGINEERING > Food Science.
Direct marketing
Wine industry
Wine > Marketing
Acceso en línea:Texto completo
Descripción
Sumario:Many wine businesses are finding it increasingly difficult to secure retail shelf space in the mainstream retailer-to-consumer channels. The best strategy to ensure their survival is often a stronger focus on the direct marketing channels to wine consumers. This e-book is therefore a good opportunity for highlighting both conceptual and empirical research into the role and impact of the direct marketing channels for wine.
Notas:Title from PDF cover (viewed August 12, 2008).
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references.
ISBN:9781846638558
1846638550
ISSN:1751-1062 ;

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