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Written communication across cultures : a sociocognitive perspective on business genres /
Winner of ABC's award for Distinguished Publication for 2006This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Philadelphia :
J. Benjamins Pub.,
©2005.
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| Colección: | Pragmatics & beyond ;
new ser., v. 141. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Written Communication across Cultures; Editorial page; Title page; LCC data; Table of contents; List of figures; List of tables; Notation conventions; Preface; Introduction and outline; Communication across cultures; Conceptual framework; Research design; Comparing English and Chinese sales letters; Comparing English and Chinese sales invitations; Comparing English and Chinese business faxes; Cross-cultural genre teaching; Summaries and conclusions; References; Appendix 1. The most effectives Chinese letters; Appendix 2. Questionnaire form; Name index; Subject index.