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Written communication across cultures : a sociocognitive perspective on business genres /

Winner of ABC's award for Distinguished Publication for 2006This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zhu, Yunxia
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Philadelphia : J. Benjamins Pub., ©2005.
Colección:Pragmatics & beyond ; new ser., v. 141.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Written communication across cultures :  |b a sociocognitive perspective on business genres /  |c Yunxia Zhu. 
260 |a Amsterdam ;  |a Philadelphia :  |b J. Benjamins Pub.,  |c ©2005. 
300 |a 1 online resource (xviii, 215 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Pragmatics & beyond,  |x 0922-842X ;  |v new ser., v. 141 
504 |a Includes bibliographical references (pages 189-202) and indexes. 
505 0 |a Written Communication across Cultures; Editorial page; Title page; LCC data; Table of contents; List of figures; List of tables; Notation conventions; Preface; Introduction and outline; Communication across cultures; Conceptual framework; Research design; Comparing English and Chinese sales letters; Comparing English and Chinese sales invitations; Comparing English and Chinese business faxes; Cross-cultural genre teaching; Summaries and conclusions; References; Appendix 1. The most effectives Chinese letters; Appendix 2. Questionnaire form; Name index; Subject index. 
520 |a Winner of ABC's award for Distinguished Publication for 2006This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia, New Zealand and China. It is also one of those inspired by contrastive rhetoric but has contributed innovatively and uniquely by incorporating research findings from genre analysis, in particular, the sociocognitive genre perspective into this cross-cultural study. On the one hand, the endeavor represe. 
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650 0 |a Business communication. 
650 0 |a Written communication. 
650 0 |a English language  |x Discourse analysis. 
650 0 |a Chinese language  |x Discourse analysis. 
650 6 |a Communication interculturelle. 
650 6 |a Communication dans l'entreprise. 
650 6 |a Communication écrite. 
650 6 |a Anglais (Langue)  |x Analyse du discours. 
650 6 |a Chinois (Langue)  |x Analyse du discours. 
650 7 |a LANGUAGE ARTS & DISCIPLINES  |x Literacy.  |2 bisacsh 
650 7 |a Business communication  |2 fast 
650 7 |a Chinese language  |x Discourse analysis  |2 fast 
650 7 |a English language  |x Discourse analysis  |2 fast 
650 7 |a Intercultural communication  |2 fast 
650 7 |a Written communication  |2 fast 
650 7 |a Englisch  |2 gnd 
650 7 |a Chinesisch  |2 gnd 
650 7 |a Diskursanalyse  |2 gnd 
650 7 |a Wirtschaft  |2 gnd 
650 7 |a Fachsprache  |2 gnd 
650 7 |a Schriftliche Kommunikation  |2 gnd 
650 7 |a Kulturkontakt  |2 gnd 
650 7 |a Vergleichende Sprachwissenschaft  |2 gnd 
650 1 7 |a Schrijftaal.  |2 gtt 
650 1 7 |a Interculturele communicatie.  |2 gtt 
650 1 7 |a Handelscorrespondentie.  |2 gtt 
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650 1 7 |a Chinees.  |2 gtt 
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830 0 |a Pragmatics & beyond ;  |v new ser., v. 141.  |x 0922-842X 
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