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Written communication across cultures : a sociocognitive perspective on business genres /
Winner of ABC's award for Distinguished Publication for 2006This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Philadelphia :
J. Benjamins Pub.,
©2005.
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| Colección: | Pragmatics & beyond ;
new ser., v. 141. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Winner of ABC's award for Distinguished Publication for 2006This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia, New Zealand and China. It is also one of those inspired by contrastive rhetoric but has contributed innovatively and uniquely by incorporating research findings from genre analysis, in particular, the sociocognitive genre perspective into this cross-cultural study. On the one hand, the endeavor represe. |
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| Descripción Física: | 1 online resource (xviii, 215 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 189-202) and indexes. |
| ISBN: | 9789027294104 9027294100 9027253846 9789027253842 |
| ISSN: | 0922-842X ; |