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Persuasion across genres : a linguistic approach /

Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion perv...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Halmari, Helena, Virtanen, Tuija
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Philadelphia : John Benjamins Pub., ©2005.
Colección:Pragmatics & beyond ; new ser. v. 130.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay. This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualit.
Descripción Física:1 online resource (viii, 257 pages)
Bibliografía:Includes bibliographical references and indexes.
ISBN:9789027294746
9027294747
9027253730
9789027253736
1588115887
9781588115881
1282157019
9781282157019
9786612157011
6612157011
ISSN:0922-842X ;