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Ethnography at work /
Follows the experiences of the author as a participant observer in the running of a Japanese advertising agency. This book reveals the behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford, UK ; New York :
Berg,
2006.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Moeran, Brian, |d 1944- | |
| 245 | 1 | 0 | |a Ethnography at work / |c Brian Moeran. |
| 260 | |a Oxford, UK ; |a New York : |b Berg, |c 2006. | ||
| 300 | |a 1 online resource (xi, 152 pages) | ||
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| 504 | |a Includes bibliographical references (pages 129-150) and index. | ||
| 505 | 0 | |a The case -- It's in the name-- The theories -- Follow the money -- Advertising talk -- Impression management -- Constraints and creativity -- In search of the other -- Ethnography at work. | |
| 520 | |a Follows the experiences of the author as a participant observer in the running of a Japanese advertising agency. This book reveals the behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. | ||
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
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| 650 | 0 | |a Advertising agencies |z Japan. | |
| 650 | 0 | |a Advertising |z Japan. | |
| 650 | 0 | |a Business anthropology |z Japan. | |
| 650 | 0 | |a Ethnology |x Fieldwork |z Japan. | |
| 650 | 6 | |a Agences de publicité |z Japon. | |
| 650 | 6 | |a Affaires |x Aspect anthropologique |z Japon. | |
| 650 | 6 | |a Ethnologie |x Recherche sur le terrain |z Japon. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising agencies |2 fast | |
| 650 | 7 | |a Business anthropology |2 fast | |
| 650 | 7 | |a Ethnology |x Fieldwork |2 fast | |
| 651 | 7 | |a Japan |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJkT7GyCmyjxytDfqk6Yfq | |
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