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Follows the experiences of the author as a participant observer in the running of a Japanese advertising agency. This book reveals the behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Moeran, Brian, 1944-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford, UK ; New York : Berg, 2006.
Temas:
Advertising agencies > Japan.
Advertising > Japan.
Business anthropology > Japan.
Ethnology > Fieldwork > Japan.
Agences de publicité > Japon.
Affaires > Aspect anthropologique > Japon.
Ethnologie > Recherche sur le terrain > Japon.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Advertising agencies
Business anthropology
Ethnology > Fieldwork
Japan
Acceso en línea:Texto completo
Descripción
Sumario:Follows the experiences of the author as a participant observer in the running of a Japanese advertising agency. This book reveals the behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm.
Descripción Física:1 online resource (xi, 152 pages)
Bibliografía:Includes bibliographical references (pages 129-150) and index.
ISBN:9781847883216
1847883214
9781474214766
1474214762

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