Perspectives on localization /

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Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Dunne, Keiran J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Philadelphia : J. Benjamins Pub. Co., ©2006.
Colección:American Translators Association scholarly monograph series ; v. 13.
Temas:
Business > Translating.
Translating and interpreting > Standards.
Export marketing > Management.
International business enterprises > Management.
Translating and interpreting > Technological innovations.
Traduction > Innovations.
Interprétation (Traduction) > Innovations.
Traduction > Informatique.
Affaires > Traduction.
Entreprises multinationales > Gestion.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
Translating and interpreting > Technological innovations
Business > Translating
Export marketing > Management
International business enterprises > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Quantifying the return on localization investment / Donald A. DePalma
  • GMS technology making the localization business case / Clove Lynch
  • Localization cost / Carla DiFranco
  • Quality in the real world / Scott Bass
  • Putting the cart behind the horse: rethinking localization quality management / Keiran J. Dunne
  • Issues in localizing computer games / Frank Dietz
  • Localizing MMORPGs / Eric Heimburg
  • A practical case for managing source-language terminology / Robin Lombard
  • Terminology workflow in the localization process / Barbara Inge Karsch
  • A discipline coming of age in the digital age / Debbie Folaron
  • Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information / Arle Lommel
  • The creation and application of language industry standards / Sue Ellen Wright
  • Melding paradigms: meeting the needs of international customers through localization and user-centered design / Susan M. Dray and David A. Siegel
  • Corpus enhancement and computer-assisted localization and translation / Gregory M. Shreve.

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