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Perspectives on localization /

Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Dunne, Keiran J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Philadelphia : J. Benjamins Pub. Co., ©2006.
Colección:American Translators Association scholarly monograph series ; v. 13.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today's global on-demand economy, companie.
Descripción Física:1 online resource (vi, 356 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 343-345) and index.
ISBN:9789027293862
9027293864
9789027231895
9027231893
1282156152
9781282156159
ISSN:0890-4111 ;