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Marketing due diligence : reconnecting strategy to share price /

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	McDonald, Malcolm
Otros Autores:	Smith, Brian D. (Brian David), 1961-, Ward, Keith, 1949-
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2007.
Edición:	New ed.
Temas:	Corporations > Valuation. Corporations > Investor relations. Stocks > Marketing. Stocks > Prices. Economic value added. Risk assessment. Sociétés > Évaluation. Actions (Titres de société) > Prix. Valeur économique ajoutée. Évaluation du risque. risk assessment. Corporations > Investor relations Corporations > Valuation Economic value added Risk assessment Stocks > Marketing Stocks > Prices
Acceso en línea:	Texto completo

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