The executive's guide to corporate events and business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty, and drive growth /

An industry expert shows readers how to get the best return on investment from corporate events. Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Allen, Judy, 1952-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mississauga, Ont. : J. Wiley & Sons Canada, ©2007.
Temas:
Business entertaining > Planning.
Public relations.
Public Relations
Réceptions d'affaires > Planification.
Relations publiques.
public relations.
BUSINESS & ECONOMICS > Public Relations.
Public relations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Title; Copyright; Contents; Acknowledgments; Preface; Chapter One: The Evolution of Business Functions and the Ways They Can Be Used to Successfully Drive Business Growth; Chapter Two: How to Qualify Your Company Objectives for a Proposed Business Function; Chapter Three: Selecting Events to Successfully Meet Specific Company Objectives; Chapter Four: Taking Stock and Planning Ahead; Chapter Five: Spending Your Company's Dollars Where They Matter Most; Chapter Six: Identifying Potential Landmines; Chapter Seven: Protecting Yourself and Your Company from Red-Flag Areas.

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