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The executive's guide to corporate events and business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty, and drive growth /
An industry expert shows readers how to get the best return on investment from corporate events. Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, c...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mississauga, Ont. :
J. Wiley & Sons Canada,
©2007.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Allen, Judy, |d 1952- |1 https://id.oclc.org/worldcat/entity/E39PCjKW9xjMKKC6HdWxQqWGXm | |
| 245 | 1 | 4 | |a The executive's guide to corporate events and business entertaining : |b how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty, and drive growth / |c Judy Allen. |
| 260 | |a Mississauga, Ont. : |b J. Wiley & Sons Canada, |c ©2007. | ||
| 300 | |a 1 online resource (xx, 300 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Title; Copyright; Contents; Acknowledgments; Preface; Chapter One: The Evolution of Business Functions and the Ways They Can Be Used to Successfully Drive Business Growth; Chapter Two: How to Qualify Your Company Objectives for a Proposed Business Function; Chapter Three: Selecting Events to Successfully Meet Specific Company Objectives; Chapter Four: Taking Stock and Planning Ahead; Chapter Five: Spending Your Company's Dollars Where They Matter Most; Chapter Six: Identifying Potential Landmines; Chapter Seven: Protecting Yourself and Your Company from Red-Flag Areas. | |
| 520 | |a An industry expert shows readers how to get the best return on investment from corporate events. Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business entertaining |x Planning. | |
| 650 | 0 | |a Public relations. | |
| 650 | 2 | |a Public Relations | |
| 650 | 6 | |a Réceptions d'affaires |x Planification. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Public relations |2 fast | |
| 758 | |i has work: |a The executive's guide to corporate events and business entertaining (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGp6TjrQGfDKQVWrdFYPjP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Allen, Judy, 1952- |t Executive's guide to corporate events and business entertaining. |d Mississauga, Ont. : J. Wiley & Sons Canada, ©2007 |z 9780470838488 |z 0470838485 |w (OCoLC)67860124 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=333824 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH13351813 | ||
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