Mad cows and mother's milk : the perils of poor risk communication /

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"Mad Cows and Mother's Milk uses high-profile examples - including the mad cow fiasco in the United Kingdom, E. coli outbreaks, and silicone breast implants - to outline the crucial role of risk management in dealing with public controversies and analyse risk communication practice and mal...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Leiss, William, 1939-
Otros Autores: Powell, Douglas Alan, 1962-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Montreal ; Ithaca : McGill-Queen's University Press, 2004.
Edición:2nd ed.
Temas:
Health risk communication.
Health risk assessment.
Communication.
Risk management.
Misinformation.
Communication
Health Education > methods
Risk Factors
Risk Management
Health Status Indicators
Risques pour la santé > Communication.
Risques pour la santé > Évaluation.
Gestion du risque.
Information.
Mésinformation.
risk management.
HEALTH & FITNESS > Safety.
MEDICAL > Health Risk Assessment.
Risk management
Health risk assessment
Health risk communication
Risques pour la sante > Communication.
Risques pour la sante > Evaluation.
Acceso en línea:Texto completo
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Mad cows and mother's milk : the perils of poor risk communication /
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