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Pink tourism : holidays of gay men and lesbians /
This book is a study of gay and lesbian tourism from, primarily, a marketing perspective, but it also examines how marketing activity engages with and affects social issues relating to homosexuality. The book covers: the nature of homosexuality and some features of gay and lesbian life that bear upo...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wallingford :
CABI,
2006.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book is a study of gay and lesbian tourism from, primarily, a marketing perspective, but it also examines how marketing activity engages with and affects social issues relating to homosexuality. The book covers: the nature of homosexuality and some features of gay and lesbian life that bear upon tourism and marketing; the holiday profiles of both gay men and lesbians; the supply of related holiday products; popular and non-popular destinations; tour operators and accommodation provision; tourism and sex and sexually transmitted infections; barriers and inhibitors to destination choice including host reactions; and appropriate marketing strategies. The book has 9 chapters and a subject index. |
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| Descripción Física: | 1 online resource (viii, 234 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 184593119X 9781845931193 1280736003 9781280736001 9786610736003 6610736006 |