Business, not politics : the making of the gay market /

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-- Lee Badgett, Economist, University of Massachusetts Amherst; Author of Money, Myths, and Change: The Economic Lives of Lesbians and GayMen.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sender, Katherine (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Columbia University Press, ©2004.
Colección:Between men--between women.
Temas:
Gay consumers > United States.
Lesbian consumers > United States.
Marketing > United States.
Consommateurs homosexuels > États-Unis.
Consommatrices lesbiennes > États-Unis.
Marketing > États-Unis.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Economics > General.
Gay consumers
Lesbian consumers
Marketing
Homosexueller
Zielgruppe
United States
USA
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The business and politics of gay marketing
  • Evolution, not revolution
  • Professional homosexuals
  • How gay is too gay?
  • Selling America's most affluent minority
  • Neither fish nor fowl
  • Sex sells
  • Just like you.

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