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Rules to break and laws to follow : how your business can beat the crisis of short-termism /

Describes how empowered customers and employees can be great for a business.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Peppers, Don
Otros Autores: Rogers, Martha, 1952-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2008.
Colección:Microsoft executive leadership series.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • False Assumptions : A "Perfect Storm" of New Technologies
  • Imitation, Circular Mills, and Mythbusting
  • Crisis of Short-Termism: The Mother of All Problems
  • Questions Every Business Needs to Answer
  • Primacy of Customer Trust
  • "Value" is the New "Profit" : Jabbing at the Elevator Button in the Stock Market
  • Focus only on the Short Term and You'll Lose Sight of the Long Term
  • Customers Create Long-Term Value, Too
  • The Secret Life of Companies: Short Games
  • Take the Money and Run
  • Business Models Behaving Badly
  • Short-Term Gain, Long-Term Loss
  • Stupid Is as Stupid Does
  • Customers are a Scarce Resource : Using Up Customers
  • Which Do You Choose? Customers or Money?
  • Money is Still the Root of All Investment
  • What's in Your Budget?
  • Re-Thinking Your Whole Business
  • In the Long Term, the Good Guys Really Do Win : Reciprocity: The Golden Rule Applied to Customers
  • The Man with the Folding Chair
  • Does Your Firm Practice Reciprocity?
  • Customer Trust is an Antidote to Short-Termism
  • Treat Employees the Way You Want Them to Treat Customers
  • Increasing the Value of Your Business : Embroider on Your CFO's Pillowcase: Customer Equity
  • Ratcheting Up Your Customer Equity
  • What Return Are You Getting on Your Customers?
  • Value Creators, Value Harvesters, and Value Destroyers
  • Getting Credit for Earning Customer Trust
  • Culture Rules : Defining and Managing Culture
  • Do as I Say, Not as I Do
  • Welcome to the "Conceptual Age"
  • Galloping Decentralization Means Culture is More Important
  • Creating a Culture of Customer Trust
  • Hey! There's a Person in There!
  • Capitalism Redux: Greed Is Good, But Trust Is Even Better : Reputations Go Online
  • Taking the Friction Out of Commerce
  • Playing the Ultimatum Game
  • Technology Facilitates Reciprocity
  • Technology Seen Through the Wrong End of the Telescope
  • Customers and Honeybees : Who's on Your Speed-Dial?
  • Diverse Connections
  • Customer-Inspired Innovation
  • Word of Mouth: Business Opportunity?
  • Oops! Mistakes Happen: Recovering Lost Trust : Competence Also Required
  • Recovering Lost Trust
  • Competitive Success Can Harm Trust
  • Trust, Competence, and You
  • Innovate Or Die : Responding to Change
  • Technology, Progress, and Change
  • Creating a Climate of Innovation
  • Supporting the Lunatic Fringe
  • Creativity Cannot Be Commanded
  • Order and Chaos : Efficiency Often Undermines Innovation
  • 3M Loses Its Innovative Mojo, Then Gets Its Groove Back
  • Having It Both Ways
  • Your Customers Can Help You Strike the Right Balance
  • Does Trust Encourage Innovation?
  • The Wisdom Of Dissent : Diversity and Variety
  • Size Does Matter
  • Avoiding Bad Group Decision Making
  • Engaged and Enabled : The Power of the Network
  • Employee Engagement
  • Employees with a Sense of Mission
  • Giving Your Employees the Tools and the Power They Need to Create Value
  • Leaders Needed
  • Inquire Within : The Twelve "Laws To Follow."