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Rules to break and laws to follow : how your business can beat the crisis of short-termism /
Describes how empowered customers and employees can be great for a business.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2008.
|
| Colección: | Microsoft executive leadership series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Peppers, Don. | |
| 245 | 1 | 0 | |a Rules to break and laws to follow : |b how your business can beat the crisis of short-termism / |c Don Peppers, Martha Rogers. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c ©2008. | ||
| 300 | |a 1 online resource (xvii, 297 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a data file | ||
| 490 | 1 | |a [Microsoft executive leadership series] | |
| 500 | |a Series statement from jacket. | ||
| 504 | |a Includes bibliographical references (pages 257-283) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a False Assumptions : A "Perfect Storm" of New Technologies -- Imitation, Circular Mills, and Mythbusting -- Crisis of Short-Termism: The Mother of All Problems -- Questions Every Business Needs to Answer -- Primacy of Customer Trust -- "Value" is the New "Profit" : Jabbing at the Elevator Button in the Stock Market -- Focus only on the Short Term and You'll Lose Sight of the Long Term -- Customers Create Long-Term Value, Too -- The Secret Life of Companies: Short Games -- Take the Money and Run -- Business Models Behaving Badly -- Short-Term Gain, Long-Term Loss -- Stupid Is as Stupid Does -- Customers are a Scarce Resource : Using Up Customers -- Which Do You Choose? Customers or Money? -- Money is Still the Root of All Investment -- What's in Your Budget? -- Re-Thinking Your Whole Business -- In the Long Term, the Good Guys Really Do Win : Reciprocity: The Golden Rule Applied to Customers -- The Man with the Folding Chair -- Does Your Firm Practice Reciprocity? -- Customer Trust is an Antidote to Short-Termism -- Treat Employees the Way You Want Them to Treat Customers -- Increasing the Value of Your Business : Embroider on Your CFO's Pillowcase: Customer Equity -- Ratcheting Up Your Customer Equity -- What Return Are You Getting on Your Customers? -- Value Creators, Value Harvesters, and Value Destroyers -- Getting Credit for Earning Customer Trust -- Culture Rules : Defining and Managing Culture -- Do as I Say, Not as I Do -- Welcome to the "Conceptual Age" -- Galloping Decentralization Means Culture is More Important -- Creating a Culture of Customer Trust -- Hey! There's a Person in There! -- Capitalism Redux: Greed Is Good, But Trust Is Even Better : Reputations Go Online -- Taking the Friction Out of Commerce -- Playing the Ultimatum Game -- Technology Facilitates Reciprocity -- Technology Seen Through the Wrong End of the Telescope -- Customers and Honeybees : Who's on Your Speed-Dial? -- Diverse Connections -- Customer-Inspired Innovation -- Word of Mouth: Business Opportunity? -- Oops! Mistakes Happen: Recovering Lost Trust : Competence Also Required -- Recovering Lost Trust -- Competitive Success Can Harm Trust -- Trust, Competence, and You -- Innovate Or Die : Responding to Change -- Technology, Progress, and Change -- Creating a Climate of Innovation -- Supporting the Lunatic Fringe -- Creativity Cannot Be Commanded -- Order and Chaos : Efficiency Often Undermines Innovation -- 3M Loses Its Innovative Mojo, Then Gets Its Groove Back -- Having It Both Ways -- Your Customers Can Help You Strike the Right Balance -- Does Trust Encourage Innovation? -- The Wisdom Of Dissent : Diversity and Variety -- Size Does Matter -- Avoiding Bad Group Decision Making -- Engaged and Enabled : The Power of the Network -- Employee Engagement -- Employees with a Sense of Mission -- Giving Your Employees the Tools and the Power They Need to Create Value -- Leaders Needed -- Inquire Within : The Twelve "Laws To Follow." | |
| 520 | |a Describes how empowered customers and employees can be great for a business. | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Success in business. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Workplace Culture. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Corporate Governance. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Leadership. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Development. |2 bisacsh | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Success in business |2 fast | |
| 700 | 1 | |a Rogers, Martha, |d 1952- |1 https://id.oclc.org/worldcat/entity/E39PCjrdGDKK6xqWXkrwpYbdpP | |
| 758 | |i has work: |a Rules to break and laws to follow (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGRcWj9TY9PMBrKwRPcFJC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Peppers, Don. |t Rules to break and laws to follow. |d Hoboken, N.J. : John Wiley & Sons, ©2008 |z 9780470227541 |z 0470227540 |w (DLC) 2007045706 |w (OCoLC)166368368 |
| 830 | 0 | |a Microsoft executive leadership series. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=331661 |z Texto completo |
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