Whale hunting : how to land big sales and transform your company /
Using the ancient Inuit whale hunt as a metaphor, this book provides a nine-phase model for finding, landing and harvesting whale-size accounts - the kinds of accounts that transform a business.
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
2008.
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Temas: | |
Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Whale Hunting; Contents; Foreword; Preface; Acknowledgments; Author Biographies; Chapter 1: The Whale Hunters' Story; Chapter 2: Signs of the Times; Chapter 3: Know the Whale; Chapter 4: Send Out the Scouts; Chapter 5: Set the Harpoon; Chapter 6: Ride the Whale; Chapter 7: Capture the Whale; Chapter 8: Sew the Mouth Shut; Chapter 9: Beach the Whale; Chapter 10: Honor the Whale; Chapter 11: Celebrate the Whale; Epilogue: Let the Hunt Begin; Glossary; Index.