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Equality and diversity in marketing /
This e-book of Equal Opportunities International focuses on issues of equality and diversity in marketing. It is intended to explore a range of equality and diversity issues in marketing as well as to start a dialogue between research traditions in the field of equality and diversity and in marketin...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
[2007]
|
| Colección: | Equal opportunities international ;
v. 26, no. 7. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |a 9781846636318 |q (electronic bk.) | ||
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| 082 | 0 | 4 | |a 658.8/3 |2 22 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Equality and diversity in marketing / |c guest editors, Finola Kerrigan and Anja Schaefer. |
| 260 | |a [Bradford, England] : |b Emerald, |c [2007] | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Equal opportunities international, |x 0261-0159 ; |v v. 26, no. 7 | |
| 500 | |a Title from PDF cover (viewed February 20, 2008). | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a This e-book of Equal Opportunities International focuses on issues of equality and diversity in marketing. It is intended to explore a range of equality and diversity issues in marketing as well as to start a dialogue between research traditions in the field of equality and diversity and in marketing. The six papers included (two conceptual papers and four empirically based research papers) span a number of key issues relating to equality and diversity in marketing. The broad range of topics and contexts that are covered in the collection of papers illustrates the wide-ranging nature of this s. | ||
| 505 | 0 | |a Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Equality and diversity in marketing; Gender role portrayals and sexism in Spanish magazines; Internal marketing and the enactment of sexual identity; Painting equality: female artists as cultural entrepreneurial marketers; The ethics of marketing in Muslim and Christian communities; ''Radical mainstreaming'' of fairtrade: the case of The Day Chocolate Company; Vulnerable consumers: the social impact of branding on children; Book review. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Minority consumers. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Consommateurs issus des minorités. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Minority consumers |2 fast | |
| 700 | 1 | |a Kerrigan, Finola. | |
| 700 | 1 | |a Schaefer, Anja. | |
| 758 | |i has work: |a Equality and diversity in marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGjg9YhmdgjPbkyBF9bkrC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Equal opportunities international ; |v v. 26, no. 7. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=328722 |z Texto completo |
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