Equality and diversity in marketing /

This e-book of Equal Opportunities International focuses on issues of equality and diversity in marketing. It is intended to explore a range of equality and diversity issues in marketing as well as to start a dialogue between research traditions in the field of equality and diversity and in marketin...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Kerrigan, Finola, Schaefer, Anja
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald, [2007]
Colección:Equal opportunities international ; v. 26, no. 7.
Temas:
Marketing research.
Minority consumers.
Marketing > Recherche.
Consommateurs issus des minorités.
BUSINESS & ECONOMICS > Marketing > Research.
Marketing research
Minority consumers
Acceso en línea:Texto completo
Descripción
Sumario:This e-book of Equal Opportunities International focuses on issues of equality and diversity in marketing. It is intended to explore a range of equality and diversity issues in marketing as well as to start a dialogue between research traditions in the field of equality and diversity and in marketing. The six papers included (two conceptual papers and four empirically based research papers) span a number of key issues relating to equality and diversity in marketing. The broad range of topics and contexts that are covered in the collection of papers illustrates the wide-ranging nature of this s.
Notas:Title from PDF cover (viewed February 20, 2008).
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references.
ISBN:9781846636318
1846636310
ISSN:0261-0159 ;

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