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Assessing and building upon Wroe Alderson's intellectual legacy /
In the editorial introduction to this e-book, Stanley J. Shapiro opens with the statement that Wroe Alderson was unquestionably the most influential marketing thinker of the mid-twentieth century. However, with the decline of Ph. D. seminars in the history of marketing thought and the development of...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
[2007]
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| Colección: | European business review ;
v. 19, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |