Papers from the Alan Rawel CIPR Conference /

This e-book presents six of the accepted papers from the Alan Rawel CIPR Conference 2007 - designed to partner PR academia and industry. The papers discuss the broad themes of ethics and PR, considering corporate social responsibility, the role of the new media and crisis responsibility and manageme...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Alan Rawel CIPR Conference
Otros Autores: Pieczka, Magda
Formato: Electrónico Congresos, conferencias eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald Group Pub., [2007]
Colección:Journal of communication management ; v. 11, no. 4.
Temas:
Public relations > Congresses.
Social responsibility of business > Congresses.
Relations publiques > Congrès.
Entreprises > Responsabilité sociale > Congrès.
BUSINESS & ECONOMICS > Public Relations.
Public relations
Social responsibility of business
Conference papers and proceedings
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Public relations professional practice and the institutionalisation of CSR; The negative communication dynamic; Public relations models and persuasion ethics: a new approach; "Corporate pathos": new approaches to quell hostile publics; Perceptions and perspectives: corporate social responsibility and the media; Reputation and ethical behaviour in a crisis: predicting survival.

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