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Papers from the Alan Rawel CIPR Conference /
This e-book presents six of the accepted papers from the Alan Rawel CIPR Conference 2007 - designed to partner PR academia and industry. The papers discuss the broad themes of ethics and PR, considering corporate social responsibility, the role of the new media and crisis responsibility and manageme...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico Congresos, conferencias eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald Group Pub.,
[2007]
|
| Colección: | Journal of communication management ;
v. 11, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 111 | 2 | |a Alan Rawel CIPR Conference |d (2007) | |
| 245 | 1 | 0 | |a Papers from the Alan Rawel CIPR Conference / |c editor, Magda Pieczka. |
| 260 | |a [Bradford, England] : |b Emerald Group Pub., |c [2007] | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Journal of communication management, |x 1363-254X ; |v v. 11, no. 4 | |
| 500 | |a Title from PDF caption (viewed February 18, 2008). | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a This e-book presents six of the accepted papers from the Alan Rawel CIPR Conference 2007 - designed to partner PR academia and industry. The papers discuss the broad themes of ethics and PR, considering corporate social responsibility, the role of the new media and crisis responsibility and management. | ||
| 505 | 0 | |a Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Public relations professional practice and the institutionalisation of CSR; The negative communication dynamic; Public relations models and persuasion ethics: a new approach; "Corporate pathos": new approaches to quell hostile publics; Perceptions and perspectives: corporate social responsibility and the media; Reputation and ethical behaviour in a crisis: predicting survival. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Public relations |v Congresses. | |
| 650 | 0 | |a Social responsibility of business |v Congresses. | |
| 650 | 6 | |a Relations publiques |v Congrès. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale |v Congrès. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 655 | 7 | |a Conference papers and proceedings |2 fast | |
| 700 | 1 | |a Pieczka, Magda. | |
| 758 | |i has work: |a Papers from the Alan Rawel CIPR Conference (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFyPKvH3YRqcvrMypvhBrq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Journal of communication management ; |v v. 11, no. 4. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=328740 |z Texto completo |
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